Before I started my holiday job in Fine Jewelry at Boscov’s in Johnstown, I had somehow forgotten how much I love jewelry. Even being around it again feels like being reunited with a dear old friend, one that sparkles.

It’s funny how quickly a gemstone can stir up a memory. I’m reminded of how my father used to buy my mother lovely jewelry rings, pendants, earrings that always seemed to catch the light just right. They delighted her, and now they delight me. I have a few of her pieces, as well as those gifted to me over the years, and every time I wear one, I feel her with me. Jewelry has that magic, memory and meaning wrapped in metal and stone.

And then I discovered LeVian.

If you’ve never heard their story, it’s worth pausing for. The LeVian family traces its roots back to the 15th-century Persian Empire, where they were entrusted as guardians of one of the world’s most famous gems, the legendary Koh-i-Noor diamond (yes, the one now set in the British crown jewels). That heritage alone would be impressive, but LeVian didn’t stop there. Over centuries, they’ve evolved into one of the most forward-thinking and passionate fine jewelry houses in the world.

What I find so extraordinary is their commitment to artistry and authenticity. Every LeVian design begins as a hand-drawn sketch, no mass copying, no shortcuts. Their jewelers are artists in the truest sense. They also have a history of “democratizing” fine jewelry, seeking out newly discovered gemstones, like tanzanite, before the rest of the world even knows they exist. They buy up the finest examples while they’re still accessible, making these exotic stones available to everyday collectors before prices soar.

And yes, LeVian is the name behind Chocolate Diamonds®, those rich, honey-amber and deep-cognac hues that changed the diamond world forever. These aren’t “flawed” white diamonds. They’re genuine, naturally colored stones, each one certified, ethically sourced, and guaranteed for life. As the mines reach their limits, their rarity, and their value only increase.

Beyond the brilliance of their stones is the trust behind their name. Each piece comes with a lifetime warranty for sizing and repair, adding even more confidence to your purchase. It’s luxury with integrity, beauty with substance.

Their jewelry walks the world’s most glamorous red carpets, Oscars, Emmys, Grammys, Golden Globes. Once you start noticing, you’ll see their signature designs everywhere. And the best part? You don’t have to fly to Beverly Hills to shop their collections you can see them right here in Johnstown.

The LeVian Trunk Show is coming to our Boscov’s on November 19th, bringing exclusive pieces you won’t find anywhere else. If you love fine jewelry or simply appreciate craftsmanship, beauty, and legacy don’t miss it.

Maybe it’s time we treat ourselves to something worthy of collecting. Something that holds a story, carries light, and celebrates life’s most meaningful moments.

After all, a legacy this luminous deserves to be worn.

— Karen Sommers